Background image of a BBVA office and another in the foreground of a woman with a surprised gesture — BBVA warns its customers about its most immediate future projects | Europa Press, Getty Images

Camara — BBVA warns its customers about its most immediate future projects | Europa Press, Getty Images

Official Confirmation From Bbva: You're Warned so Nothing Catches You by Surprise

BBVA confirms what its future plans are, where artificial intelligence will acquire a relevant role

10/03/2025 10:01:00h

Iván García

BBVA has been in the spotlight during its participation in the Mobile World Congress. At this event, the Spanish bank revealed some of the most important initiatives that will shape its future. With a clear focus on artificial intelligence (AI) as a driver of transformation.

If you are a client of the entity, you are interested in knowing what their future plans are. They are working on a few advancements that will leave no one indifferent.

Artificial Intelligence, Protagonist of BBVA's Future

BBVA took advantage of its presence at the Mobile World Congress to present its short-to-medium-term plans. They are basically working to further integrate artificial intelligence into their services. Thanks to AI, they aim to offer more personalized experiences for their users.

Artificial intelligence will provide users with a higher quality service. | Dean Drobot, Google Maps

This not only involves improving customer service. It also facilitates smarter financial guidance tailored to each person's needs.

Imagine having at your disposal a service that, through data analysis, can offer you financial recommendations more suited to your personal situation. Whether it's about savings, investments, or debt management. This is exactly what BBVA seeks with the integration of artificial intelligence: to create a more agile, effective, and personalized experience.

BBVA Also Thinks About Employees

But artificial intelligence is not only oriented toward customer service. BBVA has also focused on how to improve the productivity and efficiency of its own internal units. In this regard, the bank is implementing AI-based tools to make its work teams more efficient in decision-making.

A clear example of this is the adoption of ChatGPT Enterprise, the result of BBVA's alliance with OpenAI. Thanks to this agreement, the bank will be able to offer its employees tools that enhance their response capacity and task management. It will also facilitate the resolution of doubts or the automation of processes.

Facade of the BBVA office and a happy woman with her cell phone

Customers will receive better assistance when they turn to BBVA. | Europa Press, Viktor Gladkov

This is one of the many applications of artificial intelligence that BBVA is implementing. Both to ensure greater speed and efficiency internally and in customer service.

Expansion of Digital Banking in Europe

BBVA also took advantage of its presence at the Mobile World Congress to talk about its expansion plans in Europe. In 2021, the bank arrived in Italy with its digital banking model, a concept that has been notably successful among users. Now, BBVA seeks to replicate this model in Germany, where it plans to begin its expansion in 2025.

BBVA's digital banking model is based on offering clients a simple and efficient experience, without the need to visit a branch. Thanks to technology, users can manage their finances more agilely, make transfers, contract products, or solve doubts online. This model has been key to the bank's expansion in Europe and is designed to continue growing.

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