Movistar, Dean Drobot Movistar Tries to React Quickly: It Can't Afford to Let This Slip Away
Movistar is trying to do everything possible to keep NBA games, as losing them would be detrimental.
The NBA is one of the most important sports competitions worldwide. In Spain, Movistar has been the reference for its broadcast for more than two decades. However, the situation has changed, and Amazon Prime Video has acquired the general rights to the competition until 2036.
This has caused concern on Telefónica's platform. They know they can't afford to lose the rights to broadcast NBA games. Especially because it could severely affect their subscriber base.
Movistar has been broadcasting the NBA for years and has known how to keep its audience captivated with an offer of exclusive games. However, the arrival of Amazon Prime Video, with a strong investment and the power of long-term broadcasting rights, endangers the NBA for the platform.
It is true that Amazon has acquired the general rights to the competition until 2036. However, the negotiation between Movistar and Prime Video continues. Both giants seem to be seeking an agreement that allows them to share the games.
Movistar Must Act Quickly
The fear of Movistar is clear: if they lose the NBA, they could face a significant subscriber exodus. The NBA is not just a basketball league; it is one of the most attractive products in the sports market. Many Movistar Plus+ users have subscribed to the platform precisely for its game offerings.
In this sense, Movistar is aware that they can't let Amazon take all the games without reaching an agreement. Both are in talks to find a solution in which they share the NBA games. Everything indicates that the solution could follow the model that Movistar already has with DAZN for soccer games.
This way, Movistar Plus+ users would continue to have access to the most important games. Meanwhile, Amazon Prime Video would keep part of the broadcast.
Why Is It So Important for Movistar Not to Lose the NBA?
Movistar Plus+ relies heavily on sports content to attract and retain its subscribers. The NBA is a premium product that not only attracts basketball fans but also a broader audience. Losing these rights could mean a customer exodus, who would seek alternatives like Amazon Prime Video, DAZN, or even other platforms.
Movistar can't underestimate the impact that losing this competition would have on their platform. Besides the current subscribers, the NBA attracts a young and diverse audience. In many cases, they prefer to consume this type of content live, something that Movistar has managed to offer efficiently through Movistar Plus+.
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