Konecta Secures 150 Million Euros in New Funding to Accelerate the Katalyst Plan

Konecta, a global leader in customer experience (CX) and digital services, has successfully secured 150 million euros in new financing, structured as a 50/50 split between equity and debt, with the support of its shareholders and new and existing lenders. This achievement reflects strong market confidence in the Katalyst 2028 strategic plan, presented last month by its CEO, Nourdine Bihmane. This new investment will allow the company to accelerate the rollout of its plan, focusing on the integration and deployment of Generative AI (GenAI) solutions at scale.

Accelerating CX Transformation with GenAI and Digital Innovation
Last month, Konecta announced an ambitious three-year roadmap aimed at positioning the company as a leader in GenAI-driven customer experience. Under the leadership of CEO Nourdine Bihmane, the plan emphasizes GenAI-driven innovation, global expansion, and workforce skill enhancement to drive the company's evolution as a hybrid experience player.

A key pillar of this strategy is Konecta Digital, a new business unit dedicated to accelerating AI adoption and integrating digital solutions into Konecta's global operations. This unit will drive the company's transition to a hybrid AI-human customer interaction, leveraging agreements with leading technology providers, such as Google Cloud and AWS, to enhance operational efficiency and customer interactions.

Strategic Expansion and Investment in Talent
Konecta continues to expand its global presence, leveraging its strong presence in its historical countries while deepening its reach in high-potential markets. As part of its international expansion, the company has also launched a new multilingual hub in Egypt to support its global operations and has expanded its presence in India, enhancing its offering for English-speaking and digital markets. Recently, it has signed a strategic alliance with upsource by solutions (STC Group) to deploy its GenAI solutions in Saudi Arabia and the Gulf region.

As part of Katalyst 2028, Konecta is also heavily investing in workforce skill enhancement, ensuring that its 120,000 employees are equipped to navigate the AI-driven transformation. The plan includes training 4,000 employees in advanced GenAI tools, deploying AI-powered virtual assistants, and optimizing operations to create a more agile and technologically advanced workforce.

Financial Resilience and Long-Term Growth Ambitions
With a revenue target of 2.5 billion euros by 2028, of which 30-40% will be driven by digital services with GenAI, the recent 150 million euros financing provides Konecta with a solid financial backing to accelerate its three-year investment plan.

This strategic move follows a strong recovery in 2024, marked by the successful completion of the Comdata integration, which has enabled significant EBITDA growth and improved operating margin. This solid financial foundation positions Konecta to scale its AI-driven transformation and reinforce its leadership in the CX industry.

"This financing underscores the industry's confidence in the ability to monetize GenAI for CX BPOs, reinforcing the commitment to AI investment, expansion into new markets, and equipping Konecta's staff with the necessary skills to lead the future of CX," says Nourdine Bihmane, CEO of Konecta. "With strong financial backing and a clear strategic roadmap, Konecta is positioned to become the global benchmark in AI-driven customer experience."