A woman in a black hat smiles while two children making funny faces are seen in a frame.
LIFESTYLE

Kate Middleton Can No Longer Hide What's Going On With Louis: Charlotte is Next

Last Wednesday, the British royal family commemorated Prince Louis's seventh birthday

Last Wednesday, the British royal family celebrated Prince Louis's seventh birthday, the youngest son of the Prince and Princess of Wales. As is customary on these dates, Kensington Palace shared a new image of the little one, which has caused a stir on social media.

All this is due to the spontaneity of the image, but also due to the important and significant change in the strategy of the Prince and Princess of Wales. The are leaving behind past practices to ensure a more direct and personal control over the pictures that are released.

A smiling couple dressed elegantly in blue jackets posing in front of a tiled roof.
The decision of the Prince and Princess of Wales with their children | Europa Press

The Photo of Prince Louis Everyone is Talking About

The photograph shows Prince Louis in a natural setting, surrounded by the beauty of the countryside, sitting on a log. What stands out in the image is the child's mischievous smile, proudly showing off his changing teeth, a characteristic stage of childhood.

What really makes a difference this year is that the image was taken by a professional photographer, Josh Shinner. This change is a decision by William and Kate to modify the way they have shared images of their children so far.

This is became especially true after the incidents caused by a photo retouched by Kate herself, published last year. The controversy sparked by that image, which was the subject of criticism and rumors, led the royal couple to rethink their media strategy.

Prince William and Kate Middleton Have Made a Decision

Since then, William and Kate decided to take a step back in their relationship with the media. Changing their usual practice of sending photos to the press to publish them directly on their social media.

Thus, the royal family avoids the filtering of images and reveals their private life in a more controlled way. The fact that this year they hired a photographer marks an important shift in the way the Prince and Princess manage images of their children.

Three formally dressed children are sitting in a carriage, one of them covering his nose while the other two look in opposite directions.
Images of the little ones will be under more control | Europa Press

Princess Charlotte's tenth birthday is just around the corner, on May 2. Therefore, this communication policy could continue, especially if it is confirmed that the royal couple will choose to continue delegating this matter to experts for future photos.

This change by the future King and Queen represents a step toward a new era in the royal family's relationship with the media. Controlling their own image and the way they share moments of their life has become a priority.

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