Woman surprised looking at her mobile phone next to the BBVA logo.
LIFESTYLE

Important Announcement From Bbva: if You're Not a Client Yet, This Might Interest You a Lot

BBVA makes clear to users what their intentions are for the coming months, where they appear ambitious

BBVA has made an important announcement for those who are not yet clients of the entity. If you are considering joining this financial institution, the coming months could be an excellent opportunity. The bank has made it clear that it will not halt its ambitious digital transformation and continues to move forward with firm steps toward the future.

One of the most important objectives for BBVA in 2025 is attracting new clients, especially those who come through digital channels. The bank is very aware of the importance of this type of user.

This is why it has set an ambitious goal for this year: to increase by four percentage points the number of clients who join the entity digitally.

An older man in a blue checkered shirt and glasses looks surprised at his mobile phone in front of a BBVA bank branch.
Most of the new users come from digital channels | Google Maps, Prostock-studio, en.edatv.news

BBVA's Digital Leap

The change at BBVA in recent years has been impressive. According to the newspaper Expansión, in 2024, 66% of the bank's new clients registered through digital means. This means that 7.5 million people out of the 11.4 million new users who joined did so through online channels.

Both figures, the total number of clients and the percentage of digital acquisition, have been historic records for the entity. This significant leap is notable considering that in 2019, only 21% of BBVA's new clients joined the bank digitally. Since then, the entity has achieved a radical transformation and has completely shifted its strategy to focus on digital acquisition.

The entity is aware that current clients increasingly prefer to conduct their banking operations online, from the comfort of their homes and without having to travel to a physical office. Digitalization allows clients to access the bank's services at any time and place, something that is highly valued.

Montage with a background image of a BBVA building and another image of many euro bills in a hand and a person with a gesture of approval
Customers demonstrate that they continue to trust BBVA | Europa Press, Getty Images, Mangostar Studio

Moreover, this change also involves a process of simplification and improvement of services. BBVA has invested significant resources in its digital platform to make it more efficient, faster, and secure, resulting in a more satisfying customer experience.

BBVA's Bet for 2025

For 2025, BBVA has a clear ambition: to ensure that 7 out of every 10 new clients join the bank through digital channels. This goal is even more ambitious considering that in 2024 they already achieved a 66% digital acquisition. The bank wants to continue leading the digitalization process in the financial sector, always seeking continuous improvement of its online services.

With this clear bet, the entity's announcement highlights the opportunity that if you are not yet a client, now is the ideal time to join. BBVA's digital channels are booming and have all the necessary tools to make the banking experience comfortable.

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