Flexicar Signs Fernando Alonso to Revolutionize the Automotive Sector in Spain

Fernando Alonso is the new ambassador of Flexicar, the leading company in the used vehicle market in Spain. The Formula 1® driver will now be the visible face of the orange brand alongside Josep Pedrerol, the brand's advertising reference since 2022. This collaboration is part of an ambitious image renewal process with which the company seeks to reinforce its commitment to excellence and innovation in the customer experience. The company, which leads the sector thanks to its wide range of vehicles, the quality of its comprehensive service and standards above the market average, has been working for several months to increase customer satisfaction. A Rebranding for Flexicar's New Era The decision to include Fernando Alonso as the brand image is not only a strategic signing but also the cornerstone of a deeper transformation in Flexicar's corporate identity, which includes a modernization of its image and a new claim: 'One Life, Many Cars', as well as improvements in its online platforms and a greater commitment to digitalization and personalization in service. In addition to a new commercial, which will be released in a few days, the incorporation of the Aston Martin Aramco Formula One Team driver means that the Asturian will wear the Flexicar logo on his helmet in every Formula 1® race. A Commitment to Excellence and Innovation In recent years, Flexicar has experienced exponential growth, expanding its dealership network and strengthening its digital presence. Now, the company focuses on offering an even more agile, efficient and transparent customer experience. The brand, which calls this new stage a "revolution" that includes its entire team, has been making significant investments in technology dedicated to improving the customer experience for several months, in order to optimize processes and workflows. But above all, it has launched several talent recruitment campaigns, seeking the best profiles in this field, and has strengthened its training program to place special emphasis on excellence in customer service. Flexicar Group The Flexicar Group is one of the main mobility conglomerates in Spain, led by Flexicar, the leading brand in the country's used vehicle market. So far, the holding company has a car sales and purchase division (flexicar.es), motorcycles (flexibike.es), ecological vehicles (Flexicar Green), leasing (Flexicar Renting) and will soon also include motorhomes, following the acquisition of 25% of Grupo Autocaravanas Norte, one of the main players in the caravaning sector in Spain. Born in 2012, the group ended the year 2024 with a turnover of 1 billion euros and nearly 92,000 completed sales transactions. Its commercial network extends across almost all Spanish provinces and Portugal, with more than 150 dealerships and about 1,800 professionals.