Discover Ecuador: Nature, culture, and adventure in one destination

Ecuador positions itself as one of the major protagonists of FITUR 2025. With a robust delegation and an innovative proposal, the South American country has sought to establish itself as one of the most attractive destinations for international tourism.

Under the slogan "Ecuador: Nature and Culture without Limits", the Ecuadorian stand has been one of the most visited and striking at the fair.

The Ecuadorian representation at FITUR 2025 has included a pavilion of more than 500 square meters (5382 square feet), designed to immerse visitors in the country's natural, cultural, and gastronomic richness.

The exhibition has also featured augmented reality, interactive screens, and sensory experiences that have transported attendees to iconic destinations like the Galápagos Islands, the Amazon, the Andean highlands, and the Pacific coast.

One of the main attractions has been the space dedicated to sustainable tourism, where environmental conservation and community development initiatives have stood out.

Ecuador has presented ecotourism projects that have achieved international recognition and aim to attract travelers increasingly aware of the environmental impact of their choices.

Presence of authorities and industry entrepreneurs

The Ecuadorian delegation has been led by the Ministry of Tourism, Mateo Estrella, and has included the presence of entrepreneurs, tour operators, and representatives from various provinces of the country. During the fair, strategic agreements have been finalized with travel agencies, airlines, and international tour operators to boost tourist arrivals.

Places like the Galápagos Islands are natural paradises of flora, fauna, and diving with extraordinary species not found anywhere else in the world

The Minister of Tourism of Ecuador, Mateo Estrella, in statements prior to the event, highlighted the importance of FITUR as a key platform to promote the country as a world-class tourist destination. "Places like the Galápagos Islands are natural paradises of flora, fauna, and diving with extraordinary species not found anywhere else in the world," he stated.

Promotion of Ecuadorian gastronomy

Another focus of Ecuador's participation in FITUR 2025 has been the promotion of its gastronomy, considered one of the most diverse in Latin America.

At the Ecuadorian stand, tastings of typical dishes such as ceviche, encebollado, Andean locros, and fine aroma chocolate, recognized worldwide for its quality, have been offered.

Additionally, there have been live demonstrations by Ecuadorian chefs, who showcased the fusion of flavors and traditions that make the country's cuisine unique.

Gastronomy has become a highly relevant tourist attraction, and Ecuador has aimed to enhance this aspect as a differentiating element compared to other destinations in the region.

Focus on air connectivity and investment in tourism infrastructure

Ecuador has also taken advantage of its participation in FITUR to announce new air routes and strengthen connectivity with Europe and other regions of the world. As expected, international airlines have presented plans to expand direct flights to Quito and Guayaquil, thus facilitating access to the country for foreign travelers.

Furthermore, advances in tourism infrastructure have been presented, including the modernization of airports, the development of eco-friendly hotels, and the implementation of policies to improve the visitor experience. These efforts are part of a comprehensive strategy to increase the number of international tourists and strengthen the tourism industry, which is an essential pillar of the Ecuadorian economy.

Expectations for growth and consolidation of Ecuadorian tourism

Ecuadorian authorities have high expectations regarding the results of their participation in FITUR 2025. It is estimated that the event has caused a positive impact on the arrival of tourists to the country, boosting key sectors such as ecotourism, adventure tourism, and cultural tourism.

With a solid proposal and a well-defined strategy, Ecuador has sought to position itself as a must-visit destination in Latin America. FITUR 2025 has been the perfect showcase to display everything the country has to offer and consolidate its presence in the global tourism market.