Denmark reveals a new scandal involving King Frederik and Queen Mary: confirmed

Public figures like Frederik and Mary of Denmark face constant pressure to adapt to social and technological changes. Their decisions reflect the need to keep a consistent image while balancing tradition and renewal. In this process, communication plays an essential role in showing the image they want to project.

The relationship between Frederik and Mary and the media is a relevant piece in the management of their public image. The way information is shared influences the social and political perception of their reign. That's why strategies are designed to offer a clear and controlled message that reflects the institution's values.

The New Communication Strategy of the Danish Royal House

Since the proclamation of Frederik X in 2024, the Royal House of Denmark has radically changed the way they interact with the media. In the first few months, they granted an interview to TV2. Since then, they have chosen to share content exclusively through their official channels, mainly Instagram.

This decision has caused considerable rejection from the local press. They accuse the Crown of limiting access and avoiding public scrutiny. According to the new strategy of Frederik and Mary of Denmark, posts and photographs are very carefully chosen to be shown publicly.

Nina Munch-Perrin, head of communication for the Royal House, explained that this new reality is something the media and citizens must get used to. "New kings, new times, new media realities that we all have to navigate," she stated on a television program. She added that the strategy combines a bit of both worlds, although some media will have difficulties with this transition.

Controversy Over Spending and Image Control

The controversy over this form of communication arose after it became known that there was a 15% increase in the Royal House's expenses. The increase has been criticized by sectors of the country, who question the economic management of Frederik and Mary. In this context, the limitation of access to information is interpreted as an attempt to protect the public image of the royal family.

Historically, the Danish Royal House allowed greater closeness with the press, which made it easier for conflicts and internal opinions to become known. For example, Prince Joachim spoke openly when royal titles were withdrawn from his children, causing a stir. However, with the new strategy, these episodes seem to belong to the past, giving way to stricter control and a carefully managed narrative.

This change reflects the effort to adapt the monarchy to the digital age, where privacy and public image must be balanced. The way Frederik and Mary handle this transition will be decisive for their relationship with society. The press must already adapt to this change in the way information is learned.