Khosro, Movistar Change of Plans at Movistar: Decides to Backtrack to the Astonishment of Half of Spain
The company seems determined to take part in a new project after having initially discarded it.
In an unexpected turn, Movistar, through its parent company Telefónica, has decided to change plans. It has just reversed its decision not to participate in the bid for a license to broadcast on DTT. Although initially, last February, this possibility was ruled out, the situation has taken a radical turn in recent days.
Until recently, the company had announced that it would not be interested in acquiring a license to broadcast on DTT. However, in an unexpected change of course, it seems that the company is reconsidering that stance. According to information published by the media outlet El Economista, it would be in talks with Prisa to be part of a new open television project.
This proposal could be carried out with the support of the Government. It also includes the participation of important figures in the television world, such as José Miguel Contreras. The fact that Movistar is considering its involvement in this project reflects a significant shift in its business strategies.
A Project with Great Potential for Movistar
According to forecasts, the initial budget for the project is 25M euros. It is a figure that could increase considerably if Movistar, through Telefónica, enters the initiative with strength. This channel, which could be called La Séptima, aims to offer open television.
The bidding process to obtain the DTT broadcasting license is expected to begin in the summer of 2025. Additionally, the final announcement of who will obtain the license is expected in the last quarter of 2025. The competition in this process will be high, but the backing of Movistar could be a decisive advantage for its success.
Why Is This Change of Plans Important?
Movistar's change of course has significant implications for the television sector in Spain. The company's entry into the open television market could change the dynamics of competition. Especially at a time when streaming services are gaining ground.
Movistar, as part of Telefónica, has the financial resources and the necessary infrastructure to offer a quality television product. Additionally, this change could further consolidate Telefónica in the audiovisual sector, an area in which it already has a presence through its pay television offering, Movistar+.
Participation in a DTT channel would allow the company to diversify its strategy and offer a free alternative to users. This would be a key move to remain relevant in an increasingly competitive market.
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