A woman with a surprised expression is superimposed in front of a Walmart store entrance.
CONSUMER AFFAIRS

Walmart Delivers a Direct Blow to Amazon with This Urgent Message to Its Members

Walmart Wants to Beat Amazon in a Few Months

Walmart doesn't lag behind. The largest supermarket chain in the United States has just sent a clear message to its competitors and, above all, to its customers. Walmart wants to dominate the fast delivery field.

This week, Doug McMillon, president and CEO of Walmart, published a letter addressed to shareholders. In it, he included a promise that could change the pace of e-commerce in the country. He wants, before the end of 2025, for 95% of Americans to be able to receive their Walmart orders in less than three hours.

Facade of a Walmart store with a large sign and visible exit entrance.
Walmart Announces It for Late 2025 | Walmart


Walmart Sets the Path and Targets Amazon

The announcement comes at a key moment. Amazon, its main rival, has faced questions over changes in its fees, deliveries that don't always meet expectations, and growing pressure from other platforms. Walmart knows this, and that's why it aims directly at Amazon's strong point: speed.

So far, Amazon had led the game with its Prime program. One-day deliveries, included digital services, and a loyal subscriber base. But Walmart has been building something equally ambitious, though more quietly: a logistics network backed by its thousands of physical stores, distribution centers, and constant investment in technology.

"We are more technology-driven than ever before," McMillon wrote. "We have developed automated systems in our distribution centers that allow us to respond faster and with more precision."

The promise is not just based on words. The company's own annual report reveals that in 2024 Walmart caused 121 billion dollars in online sales. Additionally, it delivered 8.3 billion units the same day or the next day. Now they want to reduce those times even further.

A person in a yellow sweater side-eyeing the Amazon and Walmart logos.
Walmart, after Amazon | en.edatv.news

Walmart Has the Key to Beat Amazon

The key, according to the company, is to offer options. Fast delivery, in-store pickup, or simply visiting the store as usual. All within a single integrated system, which they call "omnichannel experience."

"We want the customer to choose how they want to shop and how they want to receive their products," McMillon said. "Our goal is to be as convenient as possible, without losing sight of our low prices and wide range."

The strategy directly hits Amazon. It continues to invest in its own infrastructure. Meanwhile, Walmart already has an advantage: its stores are distributed throughout the country. This allows it to act more like a dispatch center than just a supermarket.

For many consumers, the decision may be based on something as simple as time. If Walmart can match or exceed Amazon's delivery times, and keep its prices competitive, the balance could tip in its favor.

This announcement not only marks a new stage for Walmart. It also poses a warning: the race to lead eCommerce is not defined. Walmart wants the lead.

For Amazon, the message is clear. It no longer runs alone. Its biggest rival is determined to catch up... and surpass it.

➡️ Consumer Affairs

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