What a madness at AT&T: shuts many mouths and embarrasses Verizon

AT&T has surprised everyone in the first quarter of the year with results that few expected. While many analysts predicted a close competition among the major mobile phone operators, the reality has been quite different. AT&T not only exceeded expectations but also put one of its main rivals, Verizon, in a delicate situation.

During the first three months of the year, AT&T managed to add 324,000 new mobile phone customers. This number clearly surpassed Wall Street's estimates, which expected around 254,000 new subscribers. This result shows that the company's strategy is working, and more and more people are choosing it over its competitors.

Meanwhile, Verizon is enduring a difficult moment. The company recently announced a loss of customers in that same period. It is a significant blow for a company that for years was considered a leader in reliability and coverage.

AT&T Has the Recipe for Success

One of the keys to AT&T's recent success has been its ability to understand what consumers are looking for today. That is, affordable prices, good connection, and quality customer service.

In January, it launched a new "customer guarantee," where it promised a more reliable network, better user service, and attractive promotions. Both for new and existing customers. This move has been very well received by the market.

In addition to the growth in its mobile user base, AT&T has also gained ground on other fronts. In the broadband internet area, the company added 261,000 new fiber optic users, slightly exceeding experts' forecasts.

Its fixed wireless internet service, which operates through its 5G network, has also grown. This service attracted 181,000 new customers, when only 141,000 were expected.

Verizon Falls Behind

On the other hand, Verizon has also tried to launch new promotions to avoid losing ground, but the results have not been the desired ones. With competition more active than ever and consumers comparing more before deciding, the balance is tipping in favor of AT&T.

This shift in the market makes it clear that no company, no matter how large, has its leadership guaranteed. Verizon, which was at the top for a long time, now must react if it doesn't want to keep losing customers to AT&T. The latter operator seems to have found the right path.