A McDonald's restaurant with a circle showing a Burger King and a surprised person in the foreground.
CONSUMER AFFAIRS

U-turn at McDonald's: They Announce an Imminent Change That Will Knock Out Burger King

McDonald's Announces a Major Change That Could Leave Burger King Behind in the Fast Food Market

McDonald's has announced a significant shift in its menu that promises to surprise customers in the United Kingdom. This change comes at a key moment, with competition from other chains like Burger King closely watching every move. The new offerings not only aim to attract brand fans but also reinforce McDonald's presence in the fast-food market.

Starting this Wednesday, McDonald's will reintroduce some of the products most loved by its customers. The Biscoff McFlurry, for example, will return in two sizes, with the regular at £2.29 and the small at £1.69. Additionally, fans can enjoy a Biscoff Frappe for £3.09, which includes a vanilla base, ice, cookie pieces, and a generous layer of caramel cream.

McDonald's and Burger King logos on a blue sky background.
McDonald's Brings Back the Biscoff McFlurry | en.edatv.news

New Savory Options for All Tastes

McDonald's is focusing not only on sweet but also on savory, with the return of two popular burgers. The McSpicy with Frank's RedHot sauce will return for £5.99 or £7.99 in a meal version. This burger includes breaded chicken breast, jalapeños, onions, lettuce, cheese, and Frank's RedHot mayonnaise on a sesame seed bun.

Meanwhile, the Steakhouse Stack returns with a recipe that doesn't go unnoticed. This sandwich includes two beef patties, cheddar cheese, crispy onions, lettuce, and black pepper sauce on a sesame bun. Its price is also £5.99, and it's ideal for those seeking a more robust flavor.

To accompany the meals, McDonald's introduces the Frozen Cherry Lemonade, a refreshing drink that mixes frozen lemonade with a touch of cherry. This drink will cost £2.99 and is perfect for enjoying on hot days, according to The Sun. With its sweet and sour taste, it is expected to be a hit among customers during the summer season.

Facade of a fast food restaurant with a large illuminated yellow logo on top.
The Steakhouse Stack Returns with Its Classic Recipe | McDonalds

McDonald's also continues to renew its offerings with new items that keep consumers' attention. Last month, the chain introduced the famous Minecraft meals, as well as apple McFlurrys and garlic cheese dippers. This shows McDonald's constant effort to adapt to trends and offer something new to its customers.

Exclusive Promotions to Save at McDonald's

In addition to the menu renewal, McDonald's has implemented several strategies to reward its customers. It has been proven that the price of a Big Mac can vary by up to 30% between restaurants located a few miles apart. It is also possible to get a Big Mac with fries for just £2.99 by completing a survey that appears on customers' receipts.

Excited woman raising her arms next to a McDonald's sign under a blue sky.
The My McDonald's App Offers Discounts and Special Promotions | en.edatv.news

The chain also encourages the use of its My McDonald's app, which offers discounts and gifts, especially for users' birthdays. Through this app, consumers can access exclusive promotions and get personalized offers that enhance the shopping experience.

This shift by McDonald's is marking a turning point in the competition with Burger King. With innovative products, competitive prices, and exclusive promotions, McDonald's is doing everything possible to keep its leadership in the fast-food market.

➡️ Consumer Affairs

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