Cold Shower for Burger King: McDonald's Thrives with Its Tastiest Innovation

McDonald's has listened to its customers and has replied strongly. Indeed, no matter how many years go by, there are brands that keep succeeding. Now, they do so with a new offering that many will like.

The fast-food giant launches the new McCrispy™ Strips along with a Creamy Chili Dip sauce. This new duo is here to stay and marks the first permanent menu launch for the chain in the United States since 2021. The new offering will be available in all restaurants across the country starting May 5, and it promises to revolutionize the fried chicken experience.

The McCrispy Strips are chicken strips coated with a crispy golden-brown breading and seasoned with an intense black pepper flavor. These new chicken strips aim to satisfy a clientele that has been demanding more chicken options for years. Especially in a crispy format that's easy to share or dip.

Accompanying this delight is the Creamy Chili Dip, a creamy sauce with a balance between sweet, salty, and a slight spiciness. All of this further enhances the flavor of the McCrispy Strips. This combination not only meets expectations but promises to become a new favorite for the brand's fans.

New Chicken Proposals That Promise

"Since I took on my new role this year, I was eager to present new chicken proposals," said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer in the US. "The demand for chicken strips has been unbelievable, so we knew we had to offer something truly irresistible," she adds. "We listened to our fans and took the time to perfect it, and this is just the beginning," she concludes.

Customers will be able to choose between portions of three or four pieces, accompanied by one or two Creamy Chili Dip sauces, respectively. They can also combine the McCrispy Strips with other classic sauces from the chain, such as Tangy Barbecue, Spicy Buffalo, or the popular Creamy Ranch.

Meanwhile, Cesar Piña, Senior Vice President and Head of Supply Chain, highlighted the coordinated work behind this launch. "From the farms to the kitchens of our restaurants, everything has aligned to offer this superior quality product. Our goal has always been to bring the best to our customers," he concludes.

More News on Social Media

Fans can already find the McCrispy Strips in some locations and will follow the launch details on social media and the McDonald's app. Everything indicates that this new proposal could give a serious headache to the competition, especially Burger King. We'll have to see now how fast-food fans react, who will almost certainly celebrate the arrival of these new offerings.