Grok, perfectwave, en.edatv.news 180º turn at Costco: They make a drastic decision with their members in the US
The American chain has decided to change some of its conditions and now expects its customers to react
Costco has experienced a remarkable increase in consumer demand over the past few months. All this after making one of its most controversial decisions public. The American chain has surprised many with its turn, but its success seems unstoppable.
It is worth remembering that it recently changed its policy on sharing membership cards and increased membership fees. But that's not all, as now members will only be able to purchase one gold bar per transaction. Even so, the Chief Financial Officer, Gary Millerchip, acknowledged that, although consumers are adopting a cautious attitude, sales rebounded strongly in several categories.
"During the quarter, items like jewelry, gift cards, toys, appliances, sports and home goods grew double digits," he stated. However, in the face of an unexpected consumption trend, Costco has decided to impose new restrictions on the sale of one of its most desired products: gold bars. From now on, members will only be able to purchase one bar per transaction and a maximum of two units every 24 hours.
An Extremely High Demand
Previously, up to five bars could be purchased per day. These limitations seem to be motivated by the extremely high demand. According to a survey, in October 2024, 77% of Costco stores sold all their gold stock in less than a week.
This decision has provoked mixed reactions among consumers. In forums like Reddit, some applaud the measure, arguing that it will help combat resellers and bots. Others, however, criticize the new rule for making the purchase and delivery process more difficult.
The change also responds to a national trend: many Americans are melting their gold jewelry to sell it. All this taking advantage of the record increase in its price. In the last six months, gold has risen by about 25% and is currently priced at around $3,250 per ounce.
The Consequences of Donald Trump's Policies
This rise is related to economic uncertainty and fears caused by President Donald Trump's changing tariff policy. Costco, in an attempt to keep control over its inventory and meet demand, has taken a measure that leaves no one indifferent. Now it only remains to wait to see what results it obtains.
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