Sam's Club Members Get Angry: Three Things That Won't Be the Same Anymore

Sam's Club, the renowned membership club chain in the United States, is receiving numerous criticisms from its customers. The reason: a series of recent changes affecting both its products and the shopping experience. The adjustments, far from being well received, have caused strong discontent among its most loyal members.

Cinnamon Rolls in the Spotlight

One of the products most pointed out by customers has been the classic cinnamon roll. This item, very popular for its taste and texture, has undergone notable changes.

It is now offered in packages of 10 units, instead of the traditional 8. Additionally, according to consumers, the recipe has been modified. Also, the icing, which used to be thick and melted easily, has changed in texture and flavor.

Users on social media and forums have expressed their disappointment. "They used to be soft, sweet, with delicious icing. Now they seem factory-made, flavorless and soulless," complained a regular customer on Facebook.

Others criticize that the new rolls seem less fresh and more industrial. For many, the change represents a loss of quality that breaks with the tradition of craft-made products the store offered.

Goodbye to Physical Cards

Another decision that has provoked a strong reaction has been the elimination of physical membership cards. For the past few weeks, Sam's Club has been promoting the exclusive use of its mobile app. To enter the club and access promotions, customers must scan their digital code from their phone.

This change has caused discomfort, especially among older users. Some claim they are not familiar with using apps. Others criticize that those without access to smartphones are being left behind.

"My father is 70 years old and doesn't use a mobile. How is he going to shop now?" protested a user on Reddit.

The criticisms also point to the lack of alternatives. In fact, the physical card was the only means many customers felt comfortable with.

Automatic Checks That Discomfort

In addition to the products and membership, changes in the exit controls of the store have also been a topic of discussion. Sam's Club has incorporated automatic scanners that check the contents of carts without contact. Although the measure aims to improve security, not everyone sees it favorably.

Some customers feel watched and even invaded. "Before, they asked for the receipt, looked at it, and that was it. Now they scan everything without saying a word, and it makes me uncomfortable," explained a shopper in Texas. This new system has raised concerns about privacy and customer treatment.

Innovation or Loss of Identity?

The company has justified these decisions as part of a modernization strategy. It seeks to offer a more efficient and digital experience. But for many members, these changes imply losing part of what made Sam's Club special.

Some are even considering not renewing their membership. "I feel like I'm in just any store. There's no longer that personal touch I liked," opined another user on social media. The criticisms are not only about discomfort but also about a sense of departure from the traditional model that created closeness with the consumer.

A Necessary Balance

So far, Sam's Club has not issued an official response to these complaints. However, the company might be forced to review some of these measures if the discontent grows.

Customer loyalty doesn't depend solely on competitive prices. It is also built with details, experiences, and attention that respects the diversity of its members. Adapting to technology is necessary, but doing so without excluding part of the audience will be the real challenge for Sam's Club in this new stage.