Surprised woman in front of soft drink cups with ice and the Pepsi logo in the background
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Pepsi leaves Coca-Cola with no options: the new drink that's taking the USA by storm

Pepsi surprises the U.S. market with new drinks that combine traditional flavors with innovative touches

Summer in the United States brings new ways to cool off, and traditional drink options seem to fall short. Movie theaters have become a refuge from the heat, where moviegoers seek different experiences while enjoying the line-up. Now, a well-known soda brand has found a way to capture the public's full attention.

Pepsi has recently launched a line of drinks that has revolutionized the offerings in movie theaters: Drips by Pepsi. These new sodas combine the brand's classic products with modern ingredients that create completely innovative flavors. From cotton candy lemonades to fruity mixes with boba, these drinks aim to win over those looking for more than just a conventional soda.

Three large glasses of colorful drinks from the Drips by Pepsi brand with colorful straws and Tropicana, Pepsi, and Starry logos on a gradient blue background
Pepsi launches Drips, their new line of innovative soft drinks | Instagram: @regalmovies

Drips by Pepsi: the soda revolution in movie theaters

The Drips by Pepsi line includes three unique drinks: Tropicana Cotton Candy Lemonade, Pepsi Cherry Boba Burst, and Starry Dragon Fruit Blast, reveals AllRecipes. Each one combines a Pepsi base product with surprising elements, such as exotic fruits, sweet foam, or candies that dissolve in the drink. These combinations offer a different sensory experience, far removed from the traditional flavors that have dominated movie theaters for decades.

For example, Tropicana Cotton Candy Lemonade mixes caramel boba with Tropicana lemonade and a touch of cotton candy that slowly melts. Pepsi Cherry Boba Burst lets you choose between regular Pepsi, Diet Pepsi, or Pepsi Zero Sugar over cherry-flavored boba, topped with sweet foam and mini marshmallows. Meanwhile, Starry Dragon Fruit Blast combines Starry soda with watermelon flavors and a dragon fruit garnish, offering an exotic touch that draws attention.

These drinks aim to bring the experience of a soda shop directly to the movie theater, similar to popular coffee shop or fast food chain concepts. The creativity in their flavors and presentation makes them a very attractive option for those seeking something new during the movie. In addition, their launch coincides with the season of major premieres, which increases their visibility and desire among the public.

Person holding a can of Pepsi with an American flag in the background
The new drinks are only available in certain states | Pepsi

Limited availability and projected success

Currently, Drips by Pepsi aren't available in all Regal theaters. Only select locations in states such as Alaska, California, Florida, New York, or Texas offer these new drinks. Interested customers can check the full list of locations on the Regal Cinemas website to make sure they don't miss out on this new offering.

Despite their limited availability, the public's response has been very positive, which suggests that the brand could expand the offering to more theaters soon. With eye-catching flavors, attractive presentations, and the possibility of enjoying them during a movie, Drips by Pepsi has managed to make a strong impact on the market. This launch shows that Pepsi keeps innovating and could put its main competitor in the soda industry in a tough spot.

➡️ Consumer Affairs

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