Verizon's New Setback for Its Customers: Leaves Many Shaken with This Development

Verizon is once again in the eye of the storm after confirming what many customers feared. The increases in phone rates will not be absorbed by the company. This announcement, made by Verizon's own Chairman and CEO, Hans Vestberg, has left thousands of users concerned.

Many already felt that significant changes were coming to their bills. For months, there had been speculation about possible increases in mobile phone prices. The big question was whether operators, like Verizon, would absorb that increase to avoid affecting consumers.

Unfortunately, the answer was clear and direct: no.

Verizon Won't Make an Effort

During the presentation of the first quarter 2025 results, Vestberg explained that the additional costs of the phones will fall directly on the users. "If the rates go up as much as is being said, we have no plans to absorb that cost. It's simply not viable," he stated.

This means that it will be the customers themselves who will have to pay more if they want to renew or buy a new device. Although the rates are still subject to change and there is no definitive figure, what is certain is that Verizon will not help cover those increases.

This represents a significant blow for many consumers. Especially at a time when inflation and the cost of living remain sensitive issues.

Regarding user behavior, Vestberg assured that no notable changes have been observed that can be directly linked to these potential increases. Apparently, some customers may have rushed to buy new phones before prices rise.

Verizon's Loss

Meanwhile, Verizon also faces problems with its postpaid phone customers. In the first quarter of 2025, it lost 356,000 subscribers of this type. This represents a significant increase compared to the 194,000 lost in the same period the previous year.

This shows stagnation in that area of the business, despite efforts to improve. The only positive note came from the prepaid segment, where Verizon has started to see improvements thanks to the purchase of TracFone in 2021. Although this market was also challenging at the beginning, it seems to be taking a more favorable direction.

Finally, Vestberg mentioned that part of the $18 billion that Verizon plans to invest in 2025 could be affected by the price increases. However, he assured that they are working with their suppliers to minimize that impact, just as they did during the pandemic.