Storefront of a Target in the foreground with images of Kroger and Home Depot crossed out with a red X
CONSUMER AFFAIRS

Goodbye Home Depot: Target dominates with the most sought-after new item under $30

A major development has put Target in the spotlight and has left giants like Kroger and Home Depot behind

In a market where options for casual and comfortable clothing abound, few garments manage to stand out for their combination of style, functionality, and affordable price. However, an exclusive new item from Target has caught attention and has started to set a trend among women looking for versatile and budget-friendly pieces for everyday wear.

These are the high-rise, wide-leg, relaxed-fit beach pants from the Universal Thread™ line, available at Target. For just $28, these pants bring together features highly demanded by women: a comfortable and sustainable fabric, multiple sizes ranging from XS to 4X, and a design that combines practicality and style.

Storefront with a large red and white sign at the entrance and a parking lot in front.
Target bets on comfortable and accessible fashion | Target

Target's hit that's winning over closets

These beach pants are made with a blend of cotton and recycled cotton, which ensures a durable fabric. Their fabric is denim-like, though without stretch, which guarantees durability and a comfortable fit thanks to the elastic waistband with adjustable drawstring.

They also feature a high-rise waist that helps flatter the figure and a wide-leg cut that provides freedom of movement. Ideal for summer days or for those who prefer a cool and lightweight garment.

In addition, they have practical front and back pockets, perfect for carrying small items without sacrificing style or comfort. They're available in two basic and easy-to-match colors: blue and white, ideal for any casual occasion. The pants are full-length, with a 30.5 in. (77.5 cm) inseam, designed to fit different body types and heights.

Two women model loose, comfortable pants in light blue and beige in front of a Target store.
Target launches some beach pants for only | Target

Reviews that support the popularity

Feedback from those who've already bought these pants confirms that Target's bet is a complete success. One customer comments: "I love these pants, they're lightweight and comfortable, I recommend ordering one size down. Yes, the leg is wide, it might not fit well on shorter women; I'm 5 ft. 6 in. (1.68 m) and they fit perfectly."

Also, the Universal Thread™ brand is only available at Target stores, which gives this piece exclusive value that has managed to capture customers' attention. The pants can be machine washed and tumble dried, although it's recommended to keep in mind that, since they're 100% cotton, they may shrink a bit after washing.

With proposals like this, Target strengthens their ability to spot what the public is really looking for: current, well-designed, and accessible garments. Beyond the price, the appeal lies in offering an alternative designed for everyday life, adaptable to different bodies and lifestyles. This type of launch reinforces their position as a benchmark in affordable fashion without giving up quality.

➡️ Consumer Affairs

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