Not Costco, not Aldi: this is the famous chain that's opening new stores in the US

The supermarket market in the United States doesn't stop. Every year, more chains try to stand out among thousands of stores competing to attract customers. Although many names like Costco or Aldi are already familiar, one in particular is taking steady steps to grow even more.

This is Wegmans, a highly recognized chain on the East Coast of the country. Throughout 2025, the company has launched an expansion that will include new openings in three cities. Their strategy aims to consolidate in regions of the Northeast and Mid-Atlantic, where they already have a solid base of followers.

Wegmans grows steadily

With more than a hundred stores, Wegmans is already a respected name in states like New York, New Jersey, Virginia, or Maryland. In December 2024, the company announced its plan to open new stores this year. The chosen cities were Norwalk (Connecticut), Lake Grove (New York), and Rockville (Maryland).

The first to open its doors was the one in Lake Grove, which began operating last February 26. By June 25, the opening of the store in Rockville is scheduled, while the one in Norwalk will arrive on July 26. Each will feature the services that have made Wegmans popular: fresh products, prepared dishes, and a wide selection in bakery, butcher, and fishmonger, reveals Men's Journal.

This model has proven to be successful and has caused a very loyal customer base. The company states that they receive thousands of requests each year from people who want a Wegmans in their city. Even so, the growth rate is moderate, with only two or three new stores each year.

A supermarket style that wins over customers

Wegmans isn't a store in the conventional sense; the shopping experience includes areas dedicated to ready-to-eat meals, such as sushi, salads, pizzas, and craft-made sandwiches. In addition, there are spacious areas with high-quality fruits, vegetables, cheeses, and cold cuts. All this contributes to an experience that many consumers value above other chains.

Although their presence has traditionally been focused in the Northeast, public interest has pushed the company to consider new locations. The fact that they have grown steadily over the past few years, along with a customer-centered approach, has allowed them to set themselves apart.

Wegmans's expansion is a clear example of how a strategy based on quality and personalized attention can compete in a saturated market. While other chains focus on low prices or warehouse models, Wegmans aims to offer a comprehensive experience, and that is making a difference.