An elderly man with a surprised expression looks at his phone in a tech store, with the Verizon and T-Mobile logos overlaid.
CONSUMER AFFAIRS

T-Mobile's masterstroke: achieve the unprecedented, knock Verizon out

T-Mobile embarrasses its main competitor after gaining millions of new sign-ups in the first quarter of 2025

T-Mobile has done it again. While Verizon deals with a significant loss of customers, they have managed to record one of their best starts of the year. In the first quarter of 2025, T-Mobile added 1.3 million new users, a figure that marks a clear difference compared to their competitors.

In contrast, Verizon announced a few weeks ago news that set off alarms in the sector. About 300,000 customers left their service in that same period. This could have been interpreted as a sign of trouble in the entire wireless industry.

However, the data presented by T-Mobile, and also by AT&T, which added more than 320,000 postpaid users, indicate that this drop was an isolated case.

Woman with gray hair and glasses working on a laptop while holding a glass of juice, with a bowl of salad and a mobile phone on the table, next to a large pink logo.
T-Mobile has been gaining customers in recent times | Dean Drobot, T-Mobile

T-Mobile is going through a good phase

T-Mobile's growth is not limited to just the number of users. The company also presented very solid data in different areas of its business. It managed to add 495,000 prepaid phone customers, 205,000 new net postpaid accounts, and 424,000 new customers for its internet service.

This broad expansion also translates into revenue. It reached $16.9 billion during the first quarter of the year, representing a 5% growth compared to the same period last year.

This makes it clear that, even in times of economic uncertainty, consumers are betting on their service.

Verizon is deflating

Meanwhile, Verizon seems to be going through a challenging phase. The loss of nearly 300,000 users in just three months marks a notable difference from what T-Mobile achieved. This drop was not replicated in other companies, reinforcing the idea that the problem is centered on Verizon itself.

A couple walks on the sidewalk in front of a T-Mobile store with large windows displaying electronic devices.
T-Mobile shows strength against the competition | Grok

Industry experts point out that customers are looking for more competitive services, both in price and coverage. In that sense, T-Mobile's aggressive strategy, based on innovation and network expansion, is bearing fruit.

One of their recent major achievements has been the launch of their new satellite service, known as T-Satellite. Although it is still in beta phase, it already allows more than 100,000 people to stay connected in areas where terrestrial service doesn't reach. This type of technological advancement could represent an important change in the market.

Additionally, T-Mobile has invested significantly in improving its infrastructure. Their network has expanded notably, and that translates into better coverage and higher speed for their customers.

➡️ Consumer Affairs

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