Goodbye KFC and Popeyes: United States prepares for a new fried chicken king

Pollo Campero, the Guatemalan chain with more than 40 years of tradition, keeps growing in the United States. Its goal is clear: dethrone giants like KFC and Popeyes from the fried chicken throne. With each new opening, the brand gets closer to this challenge.

On February 20, Pollo Campero inaugurated its 122nd restaurant in the United States. This time, it chose the iconic Penn Station in New York, one of the city's busiest points. With this opening, the chain takes another step in its expansion strategy in the U.S. market.

Pollo Campero, in the heart of New York

Located in the lobby of 1 Penn Plaza, in Long Island Rail Road, Pollo Campero's new restaurant stands out for its innovative concept. The branch is the 17th in New York, a city of high competition. To improve the customer experience, the chain implemented cutting-edge technology.

The self-service kiosks and mobile order delivery lockers are just some of the new features offered. Additionally, the modern decor attracts both tourists and New Yorkers.

The flavor that conquers the United States

Pollo Campero's success is not only due to its expansion. The unique flavor of its chicken, prepared with an exclusive recipe, has captivated thousands of Americans. The combination of spices and Guatemalan sides makes it stand out from the rest. Luis Javier Rodas, Managing Director of Campero USA, highlighted the importance of this new restaurant to bring the brand even closer to its followers.

"This new location in Penn Station allows us to keep sharing our passion for fried chicken," Rodas commented.

An unstoppable expansion

Pollo Campero doesn't stop, and with the support of CMI (Corporación Multi Inversiones), the chain keeps growing. Its goal is to open 250 restaurants in the United States by 2027. By 2024, it already had more than 120 points of sale across the country. In 2025, it will continue expanding, especially in key cities like New York, Florida, and California.

KFC and Popeyes on alert

Pollo Campero's growth is putting pressure on the fried chicken giants. KFC and Popeyes, market leaders for decades, now face a serious challenge. Pollo Campero, with its fresh proposal and authentic flavors, is quickly gaining ground.

Although KFC and Popeyes remain popular, Pollo Campero has managed to differentiate itself with its unique proposal. The brand's rapid expansion is reshaping the fast-food market in the United States, and it doesn't seem to be stopping.

The future of Pollo Campero in the United States is promising. Consumers keep discovering the flavors of this chain, and its expansion shows no signs of slowing down. With its focus on quality and customer experience, Pollo Campero could be on its way to becoming the new king of fried chicken.