Madness at Costco: The piece of furniture that's going to sell out in all America

Something is happening in Costco stores, and it's not exactly with food or appliances. A simple piece of furniture has managed to become one of the season's favorites among Costco customers. Its popularity has grown surprisingly fast in a very short time.

It's the Jax Rocker Recliner by La-Z-Boy, which has skyrocketed in popularity in the United States. Available for $699.99, demand has been so high that it's expected to sell out in many regions of the country within days. In addition, it's included in the Costco Direct Savings promotion, which offers up to $600 off when purchasing several selected products.

The armchair that's revolutionizing everything

This piece of furniture combines functionality and modern style in a surprisingly comfortable structure. Its high back and chaise-style seat provide deep relaxation, while the manual mechanism allows you to rock or recline effortlessly. The design, with straight arms and a gray fabric finish, fits perfectly in contemporary decor.

Among its features are the brushed nickel arc handle and the rocker base with a coffee-colored finish. In addition, its structure incorporates high-density foam in both the seat and the backrest, which guarantees durability without sacrificing comfort. All of this comes with 100% polyester upholstery that integrates iClean technology, designed to repel stains.

This fabric has received the highest rating (5 out of 5) for resistance to wine, coffee, ketchup, and chocolate syrup stains. This makes it an ideal option for families, pets, or any environment prone to small accidents. For cleaning, a paper napkin or a mild cleaning agent is enough for tougher stains.

A limited offer that creates urgency

The promotion that comes with it adds even more appeal: if you buy two units from the Costco Direct catalog, the buyer saves $150. With three, the discount rises to $300, and so on, up to $600 with five or more products. This offer is available until July 31, 2025, but only while supplies last.

The Jax Rocker Recliner weighs 73 lbs. (33 kg) and measures 37 x 38 x 41 in. (93 x 96 x 105 cm), perfect for spacious areas or more compact corners with 12 in. (30 cm) of clearance to the wall. In addition, the backrest can recline independently without moving the footrest.

Shipping is done in a box, directly to the desired room, although assembly and removal of packaging are not included. For now, sales are limited to the U.S., with delivery available within 50 mi. of a Costco warehouse, with some exceptions. Given the speed at which it's disappearing from the catalog, it wouldn't be surprising if it soon becomes another sold-out phenomenon at Costco.