A man with a surprised expression is in front of a blue AT&T truck and a tent of the same color. — AT&T Makes a Decision That Won't Be Liked at All | Getty, X

Camara — AT&T Makes a Decision That Won't Be Liked at All | Getty, X

Cold Water Shock for AT&T: This Change Directly Affects Millions of Americans

AT&T decides to take away certain privileges from some customers, who will have to pay more on their bills soon

05/04/2025 12:24:00h

Iván García

AT&T is preparing a major disappointment for its customers. In a matter of days, those who benefit from discounts on their monthly bill could see an increase in the amount they have to pay.

This is because the company will reduce several of its discounts. This could cause dissatisfaction among its users and make many reconsider their loyalty to the company.

What's Happening with AT&T's Rates?

AT&T customers who enjoy discounts as part of their billing plan will find that their bill will be higher in the coming months. The company has confirmed that it will decrease the level of some discounts. This will affect many users who were used to paying less for their services.

AT&T store facade with people walking on the sidewalk.

The Operator Decides to Reduce Some Discounts That Were Applied | X

Among the most notable changes is the reduction of the $10 discount for customers who pay their bill with a debit card. It will now be only $5. Additionally, AT&T will eliminate the $5 discounts for those who use electronic billing and autopay with a linked credit card.

However, those who use the AT&T Plus card from Citi will continue to receive the full discount, reports As.

The company has explained that these adjustments are necessary to align with the practices of other telecommunications providers. Kyle Loomis, AT&T spokesperson, explained that this measure seeks to "align with others in the industry." He was referring to the recent discount policy changes at other companies like T-Mobile and Verizon.

AT&T's customers won't hesitate to look for alternatives elsewhere | Getty Images, AT&T

In fact, it's not the first time major mobile service providers have made adjustments to their discounts. Competitors have also reduced the benefits of similar discounts in recent years.

How Will This Affect AT&T Customers?

AT&T's announcement comes at a time when customers most sensitive to rates might begin to feel the impact of these reductions. For those who were used to paying less thanks to these discounts, the change could affect them. This could lead many to wonder if it's worth staying with AT&T or if they should explore other options.

With the increase in rates and the reduction of benefits, AT&T could face a customer exodus to T-Mobile or Verizon. The reduction of discounts could generate frustration, as many users have relied on these benefits to make their services more accessible.

➡️ Consumer Affairs