Torremolinos's new tourism strategy officially unveiled at Fitur

Torremolinos has taken a step forward at the International Tourism Fair (Fitur), which will take place in Madrid from this Wednesday to Sunday.

The town of Málaga kicks off the most important tourism fair today. To this end, the mayor, Margarita del Cid, presented the municipality's renewed tourism strategy at the Casa de América in Madrid. She did so under the slogan "Visionaries of Tourism."

The mayor dedicated a few words during the event. "When we talk about a visionary spirit, we refer to that special characteristic that made a small coastal town in Málaga, essentially linked to fishing and mills."

"She celebrated that "it has become an international benchmark that this year has once again broken the record for overnight stays, exceeding 5.5 million. It has also once again far surpassed the one million visitor mark," she explained.

"We're close to 1.2 million people who have visited Torremolinos during 2024. However, the slogan has two parts, recognizing that trajectory, what has brought us here. Above all, highlighting that this visionary spirit is once again part of our tourism strategy," she concluded.

The event was attended by numerous professionals from the tourism sector and prominent figures from Spanish society. Del Cid highlighted that the city is "facing today's challenges: sustainability, urban regeneration, aesthetic, cultural, and social revolution. All together, it's yielding an enviable result: a vibrant, restless, diverse, attractive city 365 days a year."

In addition to the traditional presentation, a podcast recording was carried out with Carlos Galán and Subterfuge. During her intervention, she emphasized the rich cultural potential of the municipality.

"It has its own discourse, a cultural life influenced by a diverse community, the same that turns our city into a prism of color."

The municipality of Torremolinos has significantly increased its cultural and entertainment offerings. It also seeks to demonstrate to the tourism sector that it's a perfect place to enjoy at any time of the year.

Del Cid also wanted to speak regarding tourism phobia. She recalled that "the Origin of Paradise is at a turning point where, being international benchmarks in tourism. We want to lead the challenges facing this important industry."