Juan Roig Allocates 1.5 Million Euros to Reconstruction for Dana

Juan Roig Allocates 1.5 Million Euros to the Reconstruction of Squares and Parks Affected by the DANA

Mercadona's president promotes the rehabilitation of public spaces in various Valencian localities with his personal assets.

Businessman Juan Roig has allocated 1.5 million euros from his personal assets, managed through the company Finop, for the reconstruction of squares and parks affected by the DANA last October. The objective, according to a statement from Mercadona, is for "residents to return to normalcy as soon as possible".

This initiative is carried out in collaboration with the town councils and adds to the one already completed in Paiporta last January, where Mercadona invested around half a million euros in the rehabilitation of Plaza Casota. Now, the new actions focus on Catarroja, Algemesí, Aldaia, and Massanassa, where the work is progressing gradually to return meeting and leisure spaces to the citizens.

A Sustained Commitment to Recovery

Since the DANA hit the Valencian Community last October 29, Juan Roig has promoted various initiatives to mitigate its effects. One of the most notable is the "Alcem-se" program, through which he has allocated 35 million euros in direct aid to support 4,600 businesses affected by the catastrophe. This aid, channeled through Marina de Empresas—the entrepreneurship and innovation hub founded by Roig—has already been disbursed to the self-employed and business owners who requested support.

With this latest contribution to the reconstruction of public spaces, Juan Roig reaffirms his commitment to the Valencian Community, consolidating his role as one of the major drivers of economic and social recovery after the DANA.