Costa Blanca opens FITUR's doors to the general public

After three days dedicated exclusively to tourism industry professionals, the Costa Blanca stand at FITUR is preparing to welcome the general public next weekend. With a program designed to captivate thousands of visitors, the Costa Blanca Board, an autonomous body of the Alicante Provincial Council, will offer a wide range of activities including tastings, workshops, wine tastings, virtual experiences, and live demonstrations.

Activities and emotions for the general public

Toni Pérez, president of the provincial institution, stated:
"With great enthusiasm and excitement, we are ready to welcome the thousands of people who will visit the Costa Blanca stand in the coming days. We want to convey the emotions and feelings that visiting our land evokes and show them everything the province has to offer."

Highlighted proposals for next weekend include:

Cañizo demonstration organized by El Poble Nou de Benitatxell, showcasing traditional Alicante techniques.

Wine tasting from the Villena Sierra Salinas and Las Virtudes wineries, promoting the Alicante Wine Designation of Origin.

Octopus tasting with pearls from Pilar de la Horadada, joined by a virtual experience to immerse attendees in the charm of this municipality.

Traditional flavors with products like Easter monas, carob cream and pepitoria, and orange rolls, characteristic of San Miguel de Salinas.

Alicante folklore with the Jota of Benejúzar and the Corpus Dances of Orihuela, allowing the public to enjoy the music and traditions of the province.

A successful professional closure

During the days dedicated to the professional sector, the Costa Blanca Board unveiled its new tourism campaign for 2025 and held meetings with tour operators, airlines, and key industry agents. It also stood out with initiatives such as:

The 'Costa Blanca Wine Experience,' which promoted Alicante wines among professionals and visitors.

A street marketing campaign in the center of Madrid to generate interest among the general public.

Presentations alongside municipalities of the province to highlight their attractions.

With a combination of tradition, innovation, and unique gastronomic experiences, the Costa Blanca stand at FITUR will be a meeting point next weekend for all those who wish to discover the best of the province.

Costa Blanca invites its visitors to enjoy a complete sensory experience and to discover the soul of a destination that combines history, culture, nature, and excellent gastronomy.