Carlos Mazón welcomes the Kings at the Comunitat Valenciana stand at Fitur 2025.

The president of the Generalitat, Carlos Mazón, welcomed Their Majesties the King and Queen, Don Felipe and Doña Letizia, at the Comunitat Valenciana stand during the inauguration of the 45th edition of the International Tourism Fair (FITUR).

In a symbolic gesture, Mazón presented the King and Queen with a set of fans crafted by artisans from the Guild of Fan Makers, originating from the areas affected by the recent floods. This gift aims to acknowledge the Royal Family's support for the people and municipalities affected by the natural disaster.

The Comunitat Valenciana at FITUR 2025

Under the slogan "Mediterranean Attitude," the Comunitat Valenciana presents this year a stand of more than 2,600 square meters (27,986 square feet), consolidating its position as a key destination in the Spanish tourism landscape.

Seven tourist brands with their own space: Castellón, València Turisme, Costa Blanca, València, Alicante, Elche, and Benidorm.

Record representation of 317 companies and entities, 27% more than in 2024.

Work areas for destinations, companies, and tourism products.

Specific rooms for municipal presentations and an expanded workspace.

Presence in specialized sections

Fitur Screen: promotion of film tourism.

Fitur LGTB+: tourism offers focused on this segment.

Fitur Sports: agenda dedicated to operators and organizers of sporting events.

Commitment of the Comunitat to innovation and tourism

Carlos Mazón highlighted the impact of the Comunitat Valenciana in the tourism sector and emphasized the importance of initiatives that combine tradition, innovation, and diversity. The stand also reflects a determined commitment to strengthen ties between municipalities, companies, and visitors, showcasing the best of the Mediterranean lifestyle.

FITUR 2025 takes place from January 22 to 26 at the IFEMA fairgrounds in Madrid, consolidating itself as an essential event for the global tourism industry.