Zamora's charm you can't miss

During the fair, the Zamora City Council presented its tourism offer, highlighting the innovation and sustainability that characterize the city.

The Councilor for Tourism of the Zamora City Council, Christoph Strieder, participated in a workshop at the Meliá Castilla Hotel in Madrid, where thirty tourism companies, travel agencies, and tour operators specializing in MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) gathered. Strieder presented Zamora's offer as a destination for professional events, highlighting the hotel infrastructure and unique meeting spaces.

Víctor López de la Parte, First Vice President and Deputy of Education, Culture, Tourism, Emigration, and Artistic Heritage, highlighted that "Zamora positions itself as an outstanding option for those seeking innovative and sustainable tourist experiences. The city hopes to attract more visitors and consolidate its reputation as a top-tier tourist destination."

Javier Faúndez, president of the Zamora Provincial Council, added that "Zamora's proximity to Madrid by train makes this city an attractive destination for both leisure and professional tourism. Zamora offers a varied range that includes historical heritage, unique natural spaces, and outstanding gastronomy."

Zamora has been officially recognized as a smart tourist destination, receiving the certificate from the Secretary of State for Tourism, Rosario Sánchez Grau, and the president of Segittur (State Company for the Management of Innovation and Tourism Technologies), Enrique Martínez. This recognition is due to the excellent results in innovation and sustainability, surpassing the average of the participating cities.

Zamora's strategy focuses on leveraging its rich cultural heritage and impressive natural landscapes to attract a diverse audience. The city council has implemented cutting-edge technologies to enhance the visitor experience, such as mobile applications offering virtual tours and interactive guides that highlight the city's history and secrets.

Additionally, the city is committed to sustainability and has adopted ecological practices in its tourism services. This includes promoting rural and nature tourism, as well as initiatives to preserve its historical heritage. The combination of tradition and modernity has allowed Zamora to stand out in an increasingly competitive tourism market.

With this recognition, Zamora positions itself as an outstanding option for those seeking innovative and sustainable tourist experiences. The city hopes to attract more visitors and consolidate its reputation as a top-tier tourist destination.