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Nobody Expected Such a Stir: Orange Shows That This Is Also How Many Mouths Are Shut

Orange is looking for a partner for its insurance business, and so far there are five companies willing to join the project.

12/03/2025 11:24:00h

Iván García

Orange has managed to spark unexpected interest with its latest move in the insurance sector. Through its MasOrange division, the company is seeking a new partner to join its initiative in the insurance world.

This step comes after the merger of Orange and MásMóvil in 2024, a process that has led both companies to rethink their strategies. But also to seek the unification of services. The future partner will have the opportunity to be part of a solid structure with great potential.

The news has caused great expectation. Especially because so far, five names have passed the first cut in this selection process. Mapfre, Zurich, Grupo Allianz, Generali, and GCO are the companies that have submitted offers and will continue in the race to become Orange's new partner.

Orange is looking for a partner for the insurance business | Europa Press

These companies are not unfamiliar with the insurance market in Spain, which increases the competitiveness of the process.

Orange Will Make a Decision Before Summer

The future partner will have until early April to submit their final offer. After that date, Orange will make a decision on which company will join its new insurance project. This resolution is expected to occur before the end of the first half of 2025.

The search for a partner for MasOrange, the insurance division created after the merger of Orange and MásMóvil, has a clear objective. It is to consolidate a more robust and accessible service for the company's large volume of customers.

A man in an orange t-shirt is smiling and pointing his finger in a modern technology store with tables displaying electronic devices.

Orange knows that the more services it offers to customers, the more satisfaction it will provide them. | Pixelshot

Before this merger, both Orange and MásMóvil had their own insurance services. Orange mainly worked with Zurich and Mapfre, while MásMóvil had agreements with Metlife and Caser. However, with the union of both companies, the idea is to create a more solid, unified, and competitive insurance service.

Leveraging Orange's Customer Network

The insurance sector in Spain is undergoing a transformation. The entry of a new partner will be a great opportunity both for the chosen company and for Orange and MásMóvil's own customers. The merger of both brands has resulted in a huge customer base, which represents an invaluable opportunity for any insurer.

Orange's final decision on its new partner will be a key moment for the future of the MasOrange group and for the evolution of the insurance offering in Spain. With an increasingly competitive insurance market, a good partner will be crucial to making Orange's proposal stand out in the sector.

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