It's official: Frederik and Mary of Denmark reach a decision after the scandal

The Danish Royal House is going through a period of major changes that hasn't gone unnoticed by anyone. In a scenario of growing media pressure, the kingdom's main figures have decided to rethink how they interact with public opinion. This transformation represents a significant shift in their strategy and communication.

During the king's birthday celebration, the family showed an image of unity and closeness that surprised many. This gesture not only aimed to reaffirm their internal cohesion but also to send a direct message to society and the press. This way, the Danish monarchy shows that they're ready to face new challenges.

Frederik And Mary At Amalienborg: Family Unity

Frederik and Mary took advantage of the iconic occasion to appear on the balcony of Amalienborg Palace. They did so alongside their children and Queen Margrethe, except for Prince Christian, who was committed to his military duties. Both showed affectionate gestures and complicity that broke with the usual image of formality.

The official Instagram account of the Crown was filled with images and videos that captured intimate and natural moments. Queen Margrethe, despite her recent hospitalization, was also present in some of the photographs. The staging aimed to strengthen the bond with the citizens at a particularly tense time with the local press.

Royal Communication Reinvents Itself

Before the event, the Royal House announced a new stage in their relationship with the media. "New kings, new times, new media realities that we all have to navigate," they said in a statement. They also pointed out: "We have a new royal couple and things will be done differently."

This strategy means that the Crown will take full control over the messages and images that are shared, using their own digital platforms. This has caused discomfort among traditional media, who see their exclusivity limited. However, the decision aims to strengthen the direct message with the people.

International Recognition And Popular Support

The international press has viewed this new form of communication positively. The magazine "Hello!" highlighted "the display of love" between Frederik and Mary during the celebration, emphasizing their elegance and naturalness. This favorable response reinforces the monarchy's commitment to approach people with transparency and modernity.

The Danish Crown thus seeks to regain the affection and trust of the public through a closer and more authentic image. The change in communication direction is a clear sign that they're willing to evolve and adapt to current times. This new chapter reflects a monarchy aware of their role and the challenges of the present.