The Mexican State of Veracruz makes its mark at FITUR 2025

Veracruz's participation in FITUR 2025 has stood out for showcasing the deepest and most ancestral culture of Mexico, with elements that combine tradition, modernity, and an unparalleled legacy. From its magnificent natural landscapes with beaches, waterfalls, and rivers that traverse valleys and mountains, to its magic and mysticism, Veracruz has managed to capture the essence of its joyful and cordial people.

Additionally, the artisans of Veracruz have captivated attendees with their skill in designing and wearing splendid handcrafted costumes, a tangible display of the state's cultural richness.

An unprecedented cultural spectacle
During the inauguration event of Veracruz's participation in FITUR 2025, led by the Governor of Veracruz, Rocío Nahle García, the Veracruz delegation offered a unique spectacle that stood out for its authenticity and folklore:

• The impressive ceremony of the Voladores de Papantla, Intangible Cultural Heritage of Humanity, which dazzled attendees with its majesty.

• Performances by huahuas, jaraneros, jarochas, and traditional musicians, who brought the sounds and colors of son jarocho to Europe.

• An exact replica of the legendary Café de La Parroquia, where visitors have been able to enjoy the traditional lechero (Veracruz-style coffee with milk) joined by the popular sweet bombas, an improvised poetry that has delighted everyone who has dared to try them.

Veracruz is in vogue
As Rocío Nahle expressed during the FITUR sessions, "Veracruz is not just a tourist destination, it's an experience lived with the senses and the heart. From unparalleled gastronomy to natural landscapes and ancestral traditions, Veracruz has come to show the world the heritage of their state. Today, more than ever, Veracruz is in vogue."

Veracruz's presence in FITUR not only consolidates the commitment to promote its cultural and natural wealth but also to position the state as a key destination for international tourism, attracting visitors from all over the world, especially from the European market.

Veracruz: an unforgettable experience
Likewise, participation in FITUR 2025 is an example of the resurgence of Veracruz as a reference in cultural, ecological, and gastronomic tourism. The magic, folklore, and warmth of its people have reaffirmed that this Mexican state is a unique jewel on the world map.