Maximum concern: Meghan Markle and Harry suffer an unexpected setback

Meghan Markle and Prince Harry are two of the most high-profile figures in the British royal family since their departure from royal duties. Despite the distance from the monarchy, they remain one of the most closely watched couples by international media. With each new step, the Duke and Duchess of Sussex have tried to find their own path, blending philanthropic and commercial projects.

However, the past few months have seen some significant setbacks. Despite their efforts to keep a consistent and positive image, the Duke and Duchess of Sussex have experienced several unexpected changes. Sources close to the couple have revealed that they have faced some setbacks that could affect their media image.

The restructuring of the communications team

According to Hello, four members of Sussex's team have left their positions, including two press chiefs. Kyle Boulia, who was in charge of relations with U.S. media, and Charlie Gibson, who oversaw communication with British and European press, are among those who have departed. A source close to Meghan and Harry provided information to Hello.

"Meghan and Harry have hired some of the most unbelievable people at the peak of their careers, but none have succeeded," the source said. This restructuring within the communications team comes at a key moment. It is just as the Duke and Duchess of Sussex have committed to new approaches to connect with their audience.

In February, Archie and Lilibet Diana's parents decided to take their strategy in a new direction by bringing in Kendall Maines as communications director. Maines, head of the agency Method Communications, promised more transparent and agile access to international media. The goal was to adapt to Sussex's "commercial and philanthropic interests."

They also hired Emily Robinson, an expert in royal publicity, who previously worked on promoting The Crown. These hires add to the arrival of Sarah Fosmo, former assistant to Bill Gates, who was put in charge of leading the communications office.

The new personal strategy of Harry and Meghan

Despite the changes in their team, the Duke and Duchess of Sussex seem to have chosen a new strategy to connect with their followers. Meghan recently shared videos and images where she appears with her newborn daughter Lilibet, showing a more personal and intimate side. She was also seen in a fun motherhood moment, bouncing on a Pilates ball to the rhythm of a dance.

This strategy appears to be an attempt to show a more human and approachable side, moving away from the traditional public image. This could be due to the new strategy proposed by Meghan and Harry's communications team.

Despite efforts to get closer to the public, the recent loss of key team members and ongoing changes have raised doubts about the effectiveness of this new strategy. While Sussex continue to look for ways to connect with their audience, setbacks in their communications team could hinder their progress.