A smiling woman with long, straight hair points her index finger at the sign of a BBVA branch.
LIFESTYLE

Important Notice from BBVA to All Its Customers: Confirmed, It Has Never Been So Easy

BBVA launches a 'cashback' service, which allows its customers to recover part of the money spent on their purchases

BBVA has introduced a service that promises to surprise its customers and make their purchases even more beneficial. It's about 'cashback,' a system that allows you to recover a portion of the money spent on purchases, either in cash or as a refund to the bank account.

This strategy, despite being almost unknown in Spain, works with great success in other countries. It's a simple way to optimize expenses and generate savings effortlessly.

Montage with a background image of a BBVA building and another image of many euro bills in a hand and a person with a gesture of approval
BBVA's "cashback" program allows customers to benefit from discounts | Europa Press, Getty Images, Mangostar Studio

This strategy aims to promote the use of this system to improve customers' relationship with their finances. Thanks to this program, every purchase made at establishments participating in the 'cashback' system generates a reward that can be used later in different ways.

How 'cashback' works at BBVA

The 'cashback' system is very easy to use. Every time a customer makes a purchase at a store associated with the program, they accumulate a percentage of the amount spent. This amount can be received as cash, applied as a refund to the bank account, or used in future purchases to obtain discounts.

BBVA has designed this system so that customers can take advantage of it without complications. There are several ways to access these benefits, which broadens the possibilities for savings.

Smiling man in blue shirt with suitcase, BBVA logo and hand holding euro banknotes.
BBVA has designed this system so that customers can take advantage of it without complications | Mimagephotography, BBVA

Among the most popular options are credit and debit cards with 'cashback.' Also, loyalty programs from stores, discount apps, and shopping portals that offer refunds.

Additionally, the bank launches special promotions at certain times. This allows customers to receive additional bonuses when purchasing in certain categories or meeting specific requirements.

'Cashback,' an underutilized advantage in Spain

Despite its simplicity and usefulness, 'cashback' remains little known in Spain. According to data from the Bank of Spain on cash usage in 2024, only 4% of the population uses this service regularly. Meanwhile, only 20% are aware of its existence.

A smiling woman holds euro bills in front of a BBVA bank branch.
With the incorporation of "cashback," BBVA reaffirms its commitment to offering financial solutions | BBVA, DAPA Images, en.edatv.news

Why choose a 'cashback' card at BBVA

BBVA's 'cashback' program allows customers to benefit from discounts at a wide variety of stores. From supermarkets to fashion stores, restaurants, and gas stations. Depending on the card used, the refund percentages can vary between 1% and 3%, representing a significant savings opportunity throughout the year.

Additionally, the 'cashback' system is cumulative and in many cases combines with promotions and exclusive offers. By choosing a card with this benefit, customers can optimize their expenses and receive a portion of their money back without needing to make additional efforts.

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