iDoctus Celebrates Women's Month with #FARMAWOMAN

March is Women's Month, a great time to discover inspiring stories. That's why iDoctus, the leading medical app in Spanish, is launching the second season of #FARMAWOMAN, the podcast that gives voice to leaders in pharmaceutical marketing and has already become a must for those seeking trends, inspiration, and successful strategies in the industry.

Every Monday in March, a new episode is released in which, through a brief and relaxed interview, the guests who lead innovative strategies in major pharmaceutical companies share their career paths, their successful strategies, and their vision for the future. In this new season, the protagonists are Virginia Gallego from Fidia (available on March 3), Ana Mateo from Medtronic (March 10), Alejandra Atienza from Novo Nordisk (March 17), and Esther Laserna from Shionogi (March 24).

"Listening and learning alongside these highly relevant women in the sector is a real privilege. If anyone knows what's going to succeed in marketing, it's them, who innovate and differentiate themselves daily with their strategies in such a specific market as pharmaceuticals," says Henar Langa, Marketing Specialist at iDoctus.

In each episode, the guests share not only their knowledge about sales, digital marketing, trends, and successful strategies but also their personal vision of the role of women in the pharmaceutical industry, aiming to inspire new generations and promote greater equality in the sector.

With a fresh, dynamic approach and first-person interviews, listening to the podcast will allow you to enjoy exclusive conversations with those who are redefining the rules of the game in the sector. From how to stand out in such a specific market to marketing trends in 2025, each conversation is a breath of inspiration for professionals in any sector and for all those seeking successful female role models.

But #FARMAWOMAN goes further and also brings essential conversations to the table: each guest reflects on what it's like to be a woman in a highly specialized environment, the challenges they've faced, and how they're paving the way for future generations.

Through an agile format of between 15 and 30 minutes, #FARMAWOMAN combines inspiration, trends, and practical learnings, becoming an essential appointment.

With this initiative, iDoctus demonstrates its commitment to diversity and the creation of dialogue spaces that contribute to building a more equal and sustainable industry. Moreover, iDoctus has a predominantly female team, reflecting the company's values not only in March but throughout the year.

All episodes are available on Spotify and YouTube. "Listen to #FARMAWOMAN and join the conversation about the future of marketing and female leadership."