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LIFESTYLE

Frederik of Denmark makes a move after the scandal: everyone is now focused on Mary

A change of course in the Danish royal family reflects an effort to restore their image and seek new alliances

In the Danish monarchy, public events reflect the image its members want to project. However, they also define the perception with which they're received by citizens. While the royal family continues to navigate the storm of controversies, some gestures can mark a turning point.

Frederik, like other members of European royalty, faces the challenge of restoring his prestige after several controversial episodes. Although the situation is complicated, there are those who already look to the future with more hope, also looking toward his wife, Mary.

Brown-haired woman dressed in a beige outfit and brown heels walking in a modern indoor space surrounded by other people
Everyone's attention is focused on Mary of Denmark | Instagram, @detdanskekongehus

A gesture to calm the waters

Aware of the criticism that has surrounded his reign, Frederik and Mary made a decision that could change public perception. The royal couple have donated €215,000 to 16 charitable causes. This action has been well received in Danish media, who see it as a step toward reconciliation with society.

The funds will be allocated to various projects, support for women victims of violence, the fight against cancer, and summer camps for disadvantaged children. This gesture of solidarity has been interpreted as a necessary measure to improve the opinion about the royal family after several controversies.

Frederick of Denmark and Mary Donaldson waving from a vehicle at an official event.
Frederik and Mary of Denmark are trying to change the image they've projected during this time | Twitter, @Josemn1_

Frederik's mother's presence remains

Despite Margrethe II's abdication, her presence remains essential in Denmark. The queen, although no longer on the throne, keeps her title of Her Royal Highness, which allows her to intervene when necessary. On Ascension Day weekend, Margrethe briefly resumed her role as head of state, reassuring Danes with her leadership.

Margrethe shares this role of regent with Crown Prince Christian. This reinforces the image of stability in the Danish royal family, especially at times when Frederik needs more support than ever.

An elderly woman with a hat and dark coat is sitting on a wooden chair surrounded by formally dressed people.
Queen Margrethe continues to be the main reference of the monarchy for all Danes | Instagram, @detdanskekongehus

Mary, the face of the new era

While Frederik works on restoring his image, Queen Mary has become the most constant and admired figure. Her calm and commitment have made her an essential pillar, especially in these difficult times. Danes value her role, and her support for social causes reinforces the monarchy's popularity.

Although Frederik remains king, Mary's prominence is increasing. Her image grows as the royal couple face strong criticism from public opinion. Their mutual support will be key for the Danish monarchy to regain the trust of its citizens.

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