Mary of Denmark and Fredrik of Denmark and a man look at the camera with a serious expression, with a red exclamation mark next to Mary.
LIFESTYLE

Denmark suffers because of their royals Mary and Frederik: it's happened again

Denmark faces new controversies: Mary and Frederik's reign is still being questioned

The beginning of Frederik and Mary's reign in Denmark has been marked by difficult decisions. Although their main desire is a clear desire to modernize the Danish monarchy, some of these changes haven't been well received. Neither the press nor the citizens are satisfied with the proposals of the new sovereigns.

Although their reign had been desired as a new era after the 52 years of Margrethe II. Some of the decisions made by the new monarchs have caused more criticism than acceptance. Their latest gesture was an announcement that has captured attention, diverting focus from recent controversies.

An elegantly dressed couple greets a crowd from a balcony.
Frederik and Mary of Denmark, once again, at the center of public attention | Instagram, @detdanskekongehus

A shift in the communication strategy

One of the points that has drawn the most attention is the new communication strategy implemented by Frederik and Mary. Unlike Queen Margrethe II, who kept a closer relationship with the press, the current monarchs have preferred to control the narrative through their social media. "New kings, new times, new media realities that we all have to navigate...," explained the official spokesperson, Nina Munch-Perrin, when addressing the change in approach.

This control of information has caused tensions with traditional media, who accuse the royal family of a lack of transparency. The reduction of access for journalists has been criticized by many, who see this as a barrier that prevents more open and direct coverage of the royal house.

A group of elegantly dressed people descends a staircase in a luxurious setting.
The royal family has been heavily criticized for the large expenses since they took the crown | Instagram, @detdanskekongehus

The royal family's excessive spending

The issue of the new royal family's expenses has been another point of conflict. According to recent reports, Frederik and Mary spent more than 47 million Danish kroner (more than 6 million euros) in a single year. This spending comes from the taxes that the royal family pays for goods and services, but which are later refunded to them, generating criticism for what is considered excessive consumption.

The figure, which implies a monthly expense of nearly 528,000 euros, has raised suspicions among public opinion. For many Danes, this wastefulness, in an uncertain economic context, seems inappropriate, and it has been described as "uncontrolled" by the press.

Several elegantly dressed people wave from a decorated balcony, with a background of lamps and a festive atmosphere.
The Danish royal family waving from the royal balcony | Instagram, @detdanskekongehus

An attempt to improve their image

In an effort to improve their image and divert attention from criticism, Frederik and Mary have decided to donate 1.6 million Danish kroner (215,000 euros) to 16 charitable organizations. Among the projects that will receive funds are initiatives for children in vulnerable situations, support for abused women, and the fight against cancer. This act of generosity seeks to highlight their social commitment, although some wonder if it will be enough to soften the impact of recent scandals.

Despite the good intention of the donation, the situation remains complex. Mary and Frederik of Denmark will have to keep working to restore the trust of the citizens and consolidate their reign at a time of great expectations and also great challenges.

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