Cádiz stands out at FITUR with its unparalleled tourist offer

The province of Cádiz has made a strong presence at FITUR 2025, the International Tourism Fair in Madrid. At this event, it presented a prominent proposal based on the diversity and sustainability of its destination. The president of the Diputación de Cádiz, Almudena Martínez, led the Province Day, joined by the tourism deputy, Germán Beardo, and the first vice president, Juancho Ortiz.

During the presentation, Almudena Martínez highlighted the aspects that make the province of Cádiz unique. She emphasized its rich history, art, culture, nature, gastronomy, and excellent quality of life. The president underscored the hospitality and talent of the people of Cádiz as an essential factor for tourism in the region. Cádiz, with its diverse offerings, aims to connect with an audience increasingly interested in sustainable tourism.

One of the most notable moments was the presentation of the campaign "Cádiz sostenible quiere verte," a series of six informative videos linking tourism with sustainability. These videos, available through the channels of the Patronato de Turismo and the Diputación de Cádiz, aim to highlight the destination's benefits in a responsible and ecological way. The campaign will be disseminated throughout the year to promote a greener and more responsible vision of the province.

The commitment to sustainability is not limited to tourism promotion but also involves the improvement of infrastructure and services. In this regard, the Diputación has announced the launch of a data analysis system on tourist behavior. This system will allow for a better understanding of travelers' needs and preferences, enabling smarter strategies in real-time. Access to this application will be open to the public, thus facilitating its use and transparency.

The vice president of the Patronato de Turismo, Germán Beardo, highlighted the importance of continuing to bet on a sustainable destination. Beardo emphasized the improvement in the Patronato de Turismo's budget and stressed the importance of continuing to invest in major events and improving the destination's connectivity. Investments in infrastructure, connectivity, and promotion at international events remain key in the province's tourism strategy.

During FITUR, the province also highlighted its unique features, such as its natural parks, pristine beaches, and rich gastronomic tradition. Sustainability and environmental preservation are essential elements for continuing to develop a tourism offering that attracts travelers interested in nature and respect for the environment.

The tourism model of Cádiz, as presented at FITUR, advocates for the involvement of residents and local actors in tourism development. Efforts to strengthen the ties between tourism and the local community seek a more harmonious interaction between visitors and residents.

The province of Cádiz is emerging as one of the most attractive destinations for tourists seeking an authentic experience, immersed in local culture and respect for the environment. This proposal has been enthusiastically received at FITUR 2025, positioning Cádiz as a benchmark for sustainable and responsible tourism on the national and international stage.

With its renewed focus and long-term strategy, the Diputación de Cádiz seeks to consolidate the province as a key destination within sustainable tourism in Spain. For this, collaboration between institutions and the private sector will be essential to continue developing tourism that benefits all sectors of society.

Almudena Martínez and her team continue to work with the vision that sustainable tourism is not just a trend but a necessity for the province's future. "We are committed to tourism that respects our environment and allows future generations to enjoy what Cádiz has to offer," concluded the president of the Diputación.

With an eye on the future and sustainability as an essential pillar, Cádiz has made it clear at FITUR 2025 that it is ready to offer tourists a unique experience, based on authenticity, respect for the environment, and the hospitality of Cádiz.