Surprise at Verizon: they were keeping an ace up their sleeve that'll silence critics

Verizon has surprised both insiders and outsiders with an unexpected move that has left thousands of customers delighted. Without much notice, the telecommunications giant has launched a new promotion that offers a $20 Amazon gift card. Getting it is easier than you think.

Many users have found this pleasant surprise when logging into their account on My Verizon, the mobile account management portal. There, in the benefits section, a digital gift card is available and ready to be redeemed. You don't need to do anything complicated or fill out forms.

You only need to have an active postpaid mobile account with Verizon and log in with your usual credentials. This new benefit is managed through myAccess, Verizon's rewards program that was previously known as Verizon Up. Although it has changed its name, the purpose remains the same: to offer customers exclusive advantages for their loyalty.

This time, the reward is one of the most generous the company has offered in recent times.

This Verizon benefit is worth it

The process is simple. When you log into My Verizon, you'll see in your profile the option to access the myAccess program. From there, you can claim your $20 Amazon gift card.

There's no need to download any additional app or perform complicated tasks. Unlike other companies that require external registrations or the use of less functional apps, Verizon has made it incredibly accessible.

This promotion has been compared to the famous "T-Mobile Tuesdays," in which the competition offers weekly discounts and promotions. However, what Verizon is offering here is more direct and of greater immediate value. It's a gift card with no hidden conditions, ready to be used at the world's largest online store.

Although it hasn't been confirmed whether this type of promotion will be repeated frequently, the message is clear. The operator seeks to improve the perception its customers have of the brand. It's a strategic move that could mark a turning point in the way the company rewards its users' loyalty.

Additionally, it could be a way to attract new customers who are currently with T-Mobile or AT&T.

Verizon's change of attitude

This gift not only represents a direct saving for consumers. It also shows a change of attitude from a company that for a long time has been seen as less generous with its benefits. The simple fact that Verizon has launched an initiative like this is already reason to celebrate.

If you're a customer of the operator, this is an excellent time to check your account. You may have $20 waiting for you, ready to be used on Amazon. If you're not a customer yet, this could be one more reason to consider switching.