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CONSUMER AFFAIRS

AT&T's latest sparks frenzy: thousands of Americans can't take their eyes off this

The operator guarantees its clients a better internet connection at home, something that most people applaud

AT&T is making waves across the United States thanks to its determined commitment to improving the quality of residential internet. Its most recent move has captured the attention of thousands of Americans who closely follow its innovations in fiber optics and home technology. The announcement of All-Fi Pro, its new solution for home Wi-Fi networks, promises to transform the digital experience inside homes.

The company, one of the largest internet providers in the country, has decided to double down on this sector. A clear example is its recent agreement to acquire Lumen Technologies's consumer fiber optics business for $5.75 billion.

This purchase not only strengthens AT&T's infrastructure. It also allows the company to add around one million (1,000,000) new customers to its fiber user base.

Man smiling while talking on the phone and using a laptop, with the AT&T logo in the corner.
The operator aims to offer better internet service in households | Syda Productions, AT&T

AT&T Aims to Stand Out in This Field

Offering ultra-fast internet speeds to the doorstep is no longer enough. AT&T knows that what happens once that signal enters your home also matters a great deal. That's why the company has launched All-Fi Pro, a platform that modernizes home Wi-Fi setup and takes performance to another level.

It's like a complete upgrade of your connection system, but without needing to change your mobile device. This solution is designed to make the internet work better in every corner of the home, eliminating dead zones and improving stability.

All-Fi Pro is part of a broader change within AT&T. Specifically, the transformation of its routers into smart platforms capable of running applications directly. This advancement is supported by a major software change that already operates on more than twelve million (12,000,000) devices.

It all began in 2019, when the company was looking for faster and more efficient ways to introduce new broadband features. In addition, without relying on complete system updates.

Thanks to the use of more powerful ARM-based chipsets, the routers began to offer more than just a simple connection. Now they could also run advanced functions directly from the device.

Several people walk on the sidewalk in front of an AT&T store with large windows and a blue sign.
AT&T aims to offer the most comprehensive service possible | Grok

In a context where digital security is increasingly relevant, AT&T decided to prioritize cybersecurity. This is how its first container-based application system was born. It's a solution that allows apps to run flexibly, without modifying the router's main system.

AT&T's Constant Improvements

Its first move in this field was AT&T ActiveArmor Internet Security, an online protection tool already used by millions of people. However, this initial technology consumed too many device resources, which limited the possibilities of adding more applications. That's why, in 2022, the company began to explore new, more powerful and scalable alternatives.

It was then that AT&T decided to adopt prplware, an open-source platform. This solution allows greater flexibility in router software management. It leaves behind the old proprietary systems that limited the development and deployment of functions.

With this combination of investment, innovation, and long-term vision, AT&T is not only improving the quality of fiber internet in the United States. The company is also reinventing what it means to have a smart, secure, and powerful home network. 

➡️ Consumer Affairs

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