Goodbye to McDonald's: they confirm the closure in the coming days in the U.S.

McDonald’s has announced the closure of all stores of its experimental brand CosMc’s in June 2025. This decision follows a trial phase in which the chain tried to explore new flavors and service models. It did so without altering its main restaurant operations.

McDonald’s and its experimental project

CosMc’s was a brand launched by McDonald’s in order to test new concepts in the fast food world. Unlike its traditional restaurants, CosMc’s offered a menu with innovative options, focusing on different flavors and a more dynamic service model.

The goal was to see if the concept could capture the attention of a different audience without straying too far from McDonald’s main strategy. However, after several months of operation, McDonald’s has decided to close all CosMc’s locations. It now considers that it did not meet long-term expectations.

The affected McDonald’s stores

The locations that will close in the coming days are:

• Bolingbrook, Illinois

• Fort Worth, Texas

• San Antonio, Texas (two locations)

• Allen, Texas

Despite these closures, McDonald’s traditional stores will not be affected. The company is still operating its classic restaurants and will continue offering its usual menu.

The reason for the closure

The closure of CosMc’s is the result of an evaluation of the viability of the experimental model. McDonald’s used this trial phase to gather data on consumer preferences and the types of experiences they were seeking. However, the lack of sustained interest in this experimental model has led the company to make the decision to close it completely.

Although the concept has not achieved the desired success, McDonald’s has learned valuable lessons that could influence future innovations within its main brand.

Impact on McDonald’s

It is important to note that this closure will not affect the operation of McDonald’s traditional stores. The company will continue operating with its usual offerings: burgers, French fries, and the famous breakfast menu. McDonald’s will remain a benchmark in fast food worldwide.

This closure also reflects the changing nature of the fast food industry, where brands constantly experiment with new products and service models. However, not all innovations manage to find a lasting connection with customers.

Despite the withdrawal of CosMc’s, McDonald’s will not stop in its mission to offer new experiences to its consumers. The company plans to keep innovating within its traditional model, exploring healthier options and those adapted to current market tastes.

The chain will also continue expanding its online presence, with digital ordering systems and improvements to its mobile apps. The future of McDonald’s remains promising, and although some projects do not succeed, the brand remains one of the strongest in the sector.