The City of Almería Was the Setting for the 1st Edition of Iautomation

Organized by iArchiva and sponsored by Zucchetti  Spain and Telefónica, the event took place at the Hotel Catedral in Almería and brought together CEOs and CIOs from leading companies to discuss the current challenges and opportunities that AI offers in strategic sectors such as banking, agribusiness, biotechnology, retail, construction and technology.

The day was presented and moderated by Arturo Ferreira, founder of iArchiva, who also actively participated in the central roundtable of the event.

Key Debates on AI and Digital Transformation
The event program included presentations by leading experts in the technology and business sectors:

•  Carlos Marín (Head of Innovation in Digital Services, Telefónica España) – "Disruptive Innovation: Startups and the Future of AI"

•  Rubén Rodríguez (Director of Talent and Culture, Grupo Cajamar) – "AI in the World of People, Strength or Weakness?"

•  Justino Martínez (CEO, Zucchetti Spain) and Jaime Rodríguez (Director HR Software, Zucchetti Spain) – "Zucchetti, Building Innovation to Improve Your Life"

•  David Hurtado (Innovation Lead, Microsoft) – "AI Applied to Business"

•  Francisco Bermúdez (Founder, Beyond Seeds Biotech Group) – "AI: Accelerating the Development of New Biodiversity"

•  Fernando Ruiz (Director of Operations Payroll, Zucchetti Spain) and Carlos Castellanos (Director of Business Development, Zucchetti Spain) – "Generative AI in Zucchetti Applications. Practical Case NOMINA ALTAI"

•  Eloy Jiménez (Director of Digital Transformation, Hozono Global) – "AI & Co. in Facilities for Public Services"

•  Diana Melero (Director of Innovation South, Telefónica España) – "Innovation Hubs: The Role of AI in Boosting Startups"

One of the key points of the event was the roundtable on "Challenges and Opportunities of AI," where the main challenges for the effective adoption of Artificial Intelligence in companies were analyzed. Moderated by Arturo Ferreira, it featured the participation of:

•  Cayetano Torres (Magical Analytics)

•  Carlos Baena (Agencia Digital de Andalucía)

•  Arturo Ferreira (iArchiva)

Leading Companies and Networking Spaces
The forum brought together representatives from prominent companies such as Grupo Cajamar, Unicaja, Agroponiente, Makito, Hawkers Group, Beyond Seeds Biotech Group and Hozono Global, among others, establishing itself as a key meeting point for knowledge exchange and the creation of business synergies.

In addition to the presentations, attendees participated in networking spaces, a tourist route through the historic center of Almería and a VIP dinner, fostering an environment conducive to business collaboration.

iAutomation Establishes Itself as a Reference Space for AI
With this first edition, iAutomation positions itself as a strategic forum to explore the opportunities that Artificial Intelligence offers in the digital transformation of organizations. The event's warm reception and the quality of the debates reinforce its role as a platform to connect business and technology leaders in future meetings.

About the Zucchetti Group
With more than 40 years of history, a turnover of 2 billion euros in 2023 (proforma), more than 700,000 clients, -9,000 employees, 1,650 distributors in Italy and another 350 internationally, the Zucchetti Group is one of the main software manufacturers in Europe and the first Italian software company since 2006 (Top5 IT ranking by IDC Italia), with solutions for HR management, ERP-CRM, robotics, POS solutions for hospitality and retail, automation, Internet of Things, M2M and access control and video surveillance systems.

It is present in more than 30 cities in Italy and in 15 countries, with offices in France, Germany, Romania, Spain, Switzerland, Brazil, United Kingdom, USA, Austria, Bulgaria, Mexico, Poland, Canada, United Arab Emirates and China, a constantly growing expansion project.

Zucchetti in Spain
The Zucchetti Group is present in Spain through Zucchetti Spain. With more than 35 years of experience, it is a reference point in the IT sector of our country, where it has 300 employees and a partner channel made up of 300 certified professionals, a turnover of 22 million euros in 2023 and more than 4,000 clients.

Its catalog of technological solutions is the most extensive in the market by adding to those developed in Spain, the portfolio of software and hardware solutions of the Zucchetti Group. Its business management software solutions ERP-CRM, MES, BI, production scheduling and planning; HR management, payroll, mobility and workspace; software for consultancies and professional offices, document automation solutions, cybersecurity and POS software for the HORECA channel and retail stand out.

Zucchetti Spain maintains a strong commitment to innovation, with local R&D&I centers, the support of 2,000 experts in this area from the Zucchetti Group, and significant recognitions: in 2023, "Best Business Management Software Award" (XXIII Byte TI Awards); in 2022, "Innovation Award" (XXXIII Dirigentes Awards for Business Excellence); and in 2021 "Innovation in Software Development Award" (European Association of Economy and Competitiveness).